Work Experience

Marketing Specialist

10/19 – 03/20

Increased online and social media engagement by executing digital and email marketing campaigns to drive awareness of new products and collaborations, leading to a 25% increase in engagement

Resolved customer and product inquiries on social media and email in a timely manner

Tracked and analyzed social media performance across multiple campaigns and brand initiatives on MINISO’s digital media platforms

Marketing Coordinator, Realscreen Magazine


Executed over 30 email marketing campaigns to promote Realscreen magazine’s annual events (Realscreen Summit and Realscreen West) to over 30,000 online subscribers

Managed digital marketing initiatives to promote the magazine and its events to a global audience

Successfully negotiated 20 updated sponsorship agreements with international media companies

Marketing Associate (Contract)


Designed engaging collateral to promote Adastra’s services and initiatives on the company’s website and social media platforms

Analyzed SEO, web traffic and social media engagement to identify new growth trends

Web Communications Advisor (Co-op)

Carleton University

Managed the web design and content of +100 websites in the Carleton Content Management System to ensure dependable user experience

Developed interactive tutorial sessions to enhance hands-on experience of WordPress for 50 Carleton University faculty members

Ensured all web content is aligned to Carleton University’s branding guidelines

Integrated Marketing Assistant (Co-op)


Executed marketing collateral on various web pages and social media platforms, leading to 35% increase in engagement among professionals

Analyzed and recorded social media statistics for the IP/Optical Networks team

Updated the various internal audiences on social media about new content and sales tools

Shift Network Administrator (Summer Position)


Provided first level and monitor service availability, performance, and adherence to department’s service level agreement in response to server and network issues across Canada

Identified and assisted in the resolution of escalated issues and support incident tracking

Ensured all key components for local, regional, and global partners are available in a 24/7/365 environment